{"id":102446,"date":"2020-11-14T00:00:00","date_gmt":"2020-11-14T00:00:00","guid":{"rendered":"https:\/\/docosan-blog.local\/blog\/uncategorized\/chien-luoc-marketing-cho-phong-kham\/"},"modified":"2022-09-15T00:00:00","modified_gmt":"2022-09-15T00:00:00","slug":"chien-luoc-marketing-cho-phong-kham","status":"publish","type":"post","link":"https:\/\/www.docosan.com\/blog\/xu-huong\/chien-luoc-marketing-cho-phong-kham\/","title":{"rendered":"07 chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f2ng kh\u00e1m, b\u00e1c s\u0129"},"content":{"rendered":"\n

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a COVID \u0111ang khi\u1ebfn to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf suy tho\u00e1i, trong \u0111\u00f3 c\u00f3 m\u1ea3ng s\u1ee9c kho\u1ebb: gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, \u0111\u00f3ng c\u1eeda bi\u00ean gi\u1edbi, th\u1ea5t nghi\u1ec7p. C\u00f3 l\u1ebd ch\u01b0a bao gi\u1edd nh\u1eefng gi\u1ea3i ph\u00e1p marketing hi\u1ec7u qu\u1ea3 l\u1ea1i tr\u1edf n\u00ean c\u1ea7n thi\u1ebft v\u1edbi c\u00e1c ph\u00f2ng kh\u00e1m v\u00e0 c\u00e1c b\u00e1c s\u0129 nh\u01b0 hi\u1ec7n nay. <\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a th\u1ecb tr\u01b0\u1eddng khi\u1ebfn ng\u00e0nh y t\u1ebf tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng v\u00e0 thu h\u00fat nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0. Theo th\u1ed1ng k\u00ea, c\u1ea3 n\u01b0\u1edbc c\u00f3 t\u1edbi h\u01a1n 50.000 ph\u00f2ng kh\u00e1m t\u01b0 khi\u1ebfn cho th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 y t\u1ebf t\u01b0 nh\u00e2n c\u00e0ng tr\u1edf l\u00ean c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. H\u00e3y c\u00f9ng l\u01b0\u1edbt qua 07 chi\u1ebfn l\u01b0\u1ee3c marketing trong ng\u1eafn h\u1ea1n cho ph\u00f2ng kh\u00e1m, b\u00e1c s\u0129 v\u00e0 b\u1ec7nh vi\u1ec7n c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng website<\/h2>\n\n\n\n
\"\"
Website c\u1ee7a ph\u00f2ng kh\u00e1m tr\u00ean n\u1ec1n t\u1ea3ng thi\u1ebft k\u1ebf Wix<\/figcaption><\/figure>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng th\u00f4ng minh trong b\u1ea5t c\u1ee9 l\u0129nh v\u1ef1c n\u00e0o. Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm b\u1ea1n c\u00f3 th\u01b0\u1eddng t\u00ecm hi\u1ec3u gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n s\u1eafp mua kh\u00f4ng? N\u1ebfu c\u00f3, th\u00ec b\u1ec7nh nh\u00e2n c\u0169ng v\u1eady. H\u1ecd c\u0169ng s\u1ebd ki\u1ec3m tra th\u00f4ng tin v\u1ec1 ph\u00f2ng kh\u00e1m c\u00f3 \u0111\u00e1ng uy t\u00edn kh\u00f4ng, c\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0o v\u00e0 \u0111\u1ed3ng th\u1eddi m\u1ee9c gi\u00e1 l\u00e0 bao nhi\u00eau. Website l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f2ng kh\u00e1m \u0111\u1ea7u ti\u00ean c\u1ea7n ph\u1ea3i tri\u1ec3n khai.<\/p>\n\n\n\n

Website nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng online m\u00e0 b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng n\u00ean c\u00f3. \u0110\u1ed3ng th\u1eddi, m\u1ed9t website thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c an t\u00e2m cho nh\u1eefng b\u1ec7nh nh\u00e2n m\u1edbi bi\u1ebft \u0111\u1ebfn ph\u00f2ng kh\u00e1m c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, c\u00e1c website c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 t\u01b0\u01a1ng th\u00edch tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 mobile.<\/p>\n\n\n\n

\u0110\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t website, c\u00e1c ph\u00f2ng kh\u00e1m nh\u1ecf c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf website b\u00ean ngo\u00e0i, ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf website \u0111\u01a1n gi\u1ea3n d\u00e0nh cho ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean nh\u01b0 Wix hay Ladipage. Tuy nhi\u00ean, c\u00e1c ph\u00f2ng kh\u00e1m c\u0169ng c\u1ea7n nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111i k\u00e8m v\u1edbi website nh\u01b0 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng (CRM) hay h\u1ec7 th\u1ed1ng SMS t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n

L\u1eadp m\u1ed9t fanpage tr\u00ean Facebook, Zalo<\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ec5 d\u00e0ng nh\u1ea5t m\u00e0 c\u00e1c ph\u00f2ng kh\u00e1m n\u00ean \u01b0u ti\u00ean th\u1ef1c hi\u1ec7n \u0111\u00f3 l\u00e0 l\u1eadp m\u1ed9t trang Facebook ho\u1eb7c Zalo. Theo nghi\u00ean c\u1ee9u c\u1ee7a Q&ME, Vi\u1ec7t Nam c\u00f3 h\u01a1n 47,1 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng , trong \u0111\u00f3 47% s\u1eed d\u1ee5ng m\u1ed7i ng\u00e0y v\u00e0 \u0111\u1ed9 tu\u1ed5i s\u1eed d\u1ee5ng facebook \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u00e0 ho\u00e1 th\u00ec facebook v\u1eabn l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t ti\u1ec1m n\u0103ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y t\u1ebf & s\u1ee9c kho\u1ebb t\u01b0 nh\u00e2n khai th\u00e1c. <\/p>\n\n\n\n

\"Dang
Facebook c\u1ee7a Docosan<\/a> \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u n\u1ed9i dung<\/figcaption><\/figure>\n\n\n\n

Zalo n\u1eb1m trong top 3 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam. V\u1edbi t\u00ednh n\u0103ng ban \u0111\u1ea7u l\u00e0 d\u1ecbch v\u1ee5 nh\u1eafn tin mi\u1ec5n ph\u00ed, Zalo nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c t\u00ednh n\u0103ng h\u1ea5p d\u1eabn kh\u00e1c nh\u01b0 Zalo Shop, ZaloPay gi\u00fap duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng n\u00e0y.<\/p>\n\n\n\n

C\u1ea3 2 n\u1ec1n t\u1ea3ng Facebook v\u00e0 Zalo \u0111\u1ec1u cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o, gi\u00fap ph\u00f2ng kh\u00e1m v\u00e0 b\u1ec7nh vi\u1ec7n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u1ebfn ch\u00ednh x\u00e1c c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00fap ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed marketing cho ph\u00f2ng kh\u00e1m. \u0110\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Zalo, c\u00e1c ph\u00f2ng kh\u00e1m \u0111\u1ec1u c\u1ea7n ph\u1ea3i cung c\u1ea5p c\u00e1c gi\u1ea5y ph\u00e9p ch\u1ee9ng nh\u1eadn qu\u1ea3ng c\u00e1o t\u1eeb B\u1ed9 y t\u1ebf theo m\u1eabu. <\/p>\n\n\n\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung h\u1ea5p d\u1eabn <\/h2>\n\n\n\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u00e0nh, marketing c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng qua vi\u1ec7c t\u1ea1o ra nhu c\u1ea7u cho kh\u00e1ch h\u00e0ng. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u00e0 ho\u00e0n to\u00e0n b\u1ea5t kh\u1ea3 thi trong ng\u00e0nh y t\u1ebf & s\u1ee9c kho\u1ebb. Kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mu\u1ed1n x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh “khuy\u1ebfn m\u1ea1i” \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng \u0111i kh\u00e1m b\u1ec7nh. <\/p>\n\n\n\n

Ch\u00ednh v\u00ec v\u1eady, n\u1ed9i dung v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 s\u1ee9c kho\u1ebb g\u1ea7n g\u0169i c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng, \u0111\u1ed3ng th\u1eddi duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng n\u1ed9i dung \u0111\u00f3 cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n gi\u00fap lan to\u1ea3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5, m\u1ed9t ph\u00f2ng kh\u00e1m nha khoa c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb nh\u1eefng n\u1ed9i dung c\u00e1c ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng h\u00e0ng ng\u00e0y, ho\u1eb7c d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft d\u1ec5 d\u00e0ng c\u1ee7a c\u00e1c b\u1ec7nh li\u00ean quan \u0111\u1ebfn r\u0103ng mi\u1ec7ng. Tuy nhi\u00ean, c\u00e1c ph\u00f2ng kh\u00e1m c\u0169ng c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1ch truy\u1ec1n th\u00f4ng \u0111i\u1ec7p. \u0110a d\u1ea1ng ho\u00e1 c\u00e1c th\u00f4ng \u0111i\u1ec7p th\u00f4ng qua infographic, video trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay l\u00e0 m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. <\/p>\n\n\n\n

Email marketing<\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u00f3 ch\u00ednh l\u00e0 email. S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a smartphone gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m tra email v\u00e0 t\u1ea7n su\u1ea5t check email ng\u00e0y c\u00e0ng gia t\u0103ng. Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng email mi\u1ec5n ph\u00ed nh\u01b0 Mailchimp ho\u1eb7c Sendgrid, c\u00e1c ph\u00f2ng kh\u00e1m c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf email v\u1edbi nhi\u1ec1u ch\u1ee7 \u0111\u1ec1: l\u1eddi khuy\u00ean s\u1ee9c kho\u1ebb h\u00e0ng ng\u00e0y, nh\u1eefng th\u00f4ng b\u00e1o v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 hay tin t\u1ee9c s\u1ee9c kho\u1ebb. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh marketing cho ph\u00f2ng kh\u00e1m c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 th\u1eddi gian \u0111\u00fang m\u1ee9c c\u0169ng nh\u01b0 t\u1ea7m nh\u00ecn v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n

\"marketing
Mailchimp cho b\u1ea1n t\u1ef1 thi\u1ebft k\u1ebf email<\/figcaption><\/figure>\n\n\n\n

T\u1ea1o h\u1ed3 s\u01a1 online tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

Theo sau c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u1eadn t\u1ea3i, FMCG, th\u1ecb tr\u01b0\u1eddng y t\u1ebf v\u00e0 s\u1ee9c kho\u1ebb Vi\u1ec7t Nam c\u0169ng \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng. Partnership marketing c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f2ng kh\u00e1m c\u1ef1c k\u1ef3 ti\u1ec1m n\u0103ng. C\u00e1c n\u1ec1n t\u1ea3ng chia s\u1ebb, t\u00ecm ki\u1ebfm d\u00e0nh ri\u00eang cho nhu c\u1ea7u kh\u00e1m ch\u1eefa b\u1ec7nh li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c ra m\u1eaft. <\/p>\n\n\n\n

\"chien
V\u1edbi Docosan, b\u1ec7nh nh\u00e2n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm ph\u00f2ng kh\u00e1m v\u00e0 \u0111\u1eb7t h\u1eb9n kh\u00e1m b\u1ec7nh v\u1edbi b\u00e1c s\u0129<\/figcaption><\/figure>\n\n\n\n

V\u00ed d\u1ee5, Docosan l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng gi\u00fap ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n t\u01b0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ec7nh vi\u1ec7n, b\u00e1c s\u0129 v\u1edbi h\u00e0ng ng\u00e0n b\u1ec7nh nh\u00e2n c\u00f3 s\u1eb5n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Ngo\u00e0i ra, Docosan c\u0169ng cung c\u1ea5p h\u1ec7 th\u1ed1ng \u0111\u1eb7t & x\u00e1c nh\u1eadn l\u1ecbch h\u1eb9n kh\u00e1m t\u1ef1 \u0111\u1ed9ng gi\u00fap ti\u1ebft ki\u1ec7m nh\u00e2n l\u1ef1c v\u00e0 chi ph\u00ed qu\u1ea3n l\u00fd cho c\u00e1c ph\u00f2ng kh\u00e1m. C\u00e1c b\u00e1c s\u0129 t\u01b0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng m\u1edf h\u1ed3 s\u01a1, nh\u1eadn b\u1ec7nh nh\u00e2n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i tuy\u1ec3n m\u1ed9t tr\u1ee3 l\u00fd qu\u1ea3n l\u00fd, hay m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd l\u1ecbch h\u1eb9n \u0111\u1eaft \u0111\u1ecf. <\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng \u0111\u00f3 ch\u00ednh l\u00e0 h\u00e0nh vi c\u1ee7a b\u1ec7nh nh\u00e2n \u0111ang d\u1ea7n thay \u0111\u1ed5i: tr\u1ea3i nghi\u1ec7m kh\u00e1m b\u1ec7nh d\u1ec5 d\u00e0ng. Ng\u01b0\u1eddi b\u1ec7nh ng\u00e0y c\u00e0ng mu\u1ed1n s\u1eed d\u1ee5ng nh\u1eefng c\u00e1ch ti\u1ec7n l\u1ee3i, ti\u1ebft ki\u1ec7m th\u1eddi gian h\u01a1n. \u0110\u1ed3ng th\u1eddi, \u0111\u1ea1i d\u1ecbch Covid c\u0169ng khi\u1ebfn cho b\u1ec7nh nh\u00e2n e ng\u1ea1i \u0111\u1ebfn tr\u1ef1c ti\u1ebfp ph\u00f2ng kh\u00e1m, ch\u1edd \u0111\u1ee3i m\u00e0 kh\u00f4ng \u0111\u1eb7t l\u1ecbch h\u1eb9n kh\u00e1m tr\u01b0\u1edbc. Qua n\u1ec1n t\u1ea3ng nh\u01b0 Docosan, b\u1ec7nh nh\u00e2n s\u1ebd t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 ph\u00f2ng kh\u00e1m, b\u00e1c s\u0129 hay chi ph\u00ed d\u1ecbch v\u1ee5.<\/p>\n\n\n\n

Ph\u00f2ng kh\u00e1m \u0110a khoa CTD Ph\u01b0\u01a1ng Nam l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 n\u1ed5i b\u1eadt v\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u1ec7nh nh\u00e2n kh\u00e1m b\u1ec7nh t\u0103ng t\u1edbi 20% th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi Docosan.<\/p>\n\n\n\n

T\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h2>\n\n\n\n

Ng\u01b0\u1eddi b\u1ec7nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t Nam th\u01b0\u1eddng c\u00f3 h\u00e0nh vi t\u00ecm hi\u1ec3u tri\u1ec7u ch\u1ee9ng b\u1ec7nh hay c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb. M\u1ed9t trong nh\u1eefng l\u00fd do l\u00e0 h\u1ec7 th\u1ed1ng b\u1ec7nh vi\u1ec7n c\u00f4ng c\u1ee7a Vi\u1ec7t Nam ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhu c\u1ea7u kh\u00e1m ch\u1eefa b\u1ec7nh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 s\u1ef1 ti\u1ec7n l\u1ee3i. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u00e0 website c\u1ee7a ph\u00f2ng kh\u00e1m xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google, C\u1ed1c c\u1ed1c,… l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i quan tr\u1ecdng trong quy tr\u00ecnh marketing cho ph\u00f2ng kh\u00e1m.<\/p>\n\n\n\n

\"Hop
T\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt marketing cho ph\u00f2ng kh\u00e1m hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n\n\n\n

Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt marketing cho ph\u00f2ng kh\u00e1m kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 trong d\u00e0i h\u1ea1n, \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n s\u1ef1. C\u00e1c ph\u00f2ng kh\u00e1m c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c c\u00f9ng Docosan \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 cho ph\u00f2ng kh\u00e1m c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u b\u1ec7nh nh\u00e2n<\/h2>\n\n\n\n
\"chien
Tri\u1ec3n khai chi\u1ebfn thu\u1eadt marketing gi\u1edbi thi\u1ec7u ph\u00f2ng kh\u00e1m c\u1ee7a b\u1ea1n<\/figcaption><\/figure>\n\n\n\n

M\u1ed9t trong nh\u1eefng th\u00f3i quen kh\u00e1m ch\u1eefa b\u1ec7nh c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00f3 ch\u00ednh l\u00e0 “h\u1ecfi b\u1ea1n b\u00e8, gi\u1edbi thi\u1ec7u b\u00e1c s\u0129 quen”. Theo kh\u1ea3o s\u00e1t c\u1ee7a Docosan, c\u00f3 t\u1edbi h\u01a1n 50% s\u1ed1 ng\u01b0\u1eddi cho r\u1eb1ng h\u1ecfi l\u1eddi khuy\u00ean t\u1eeb ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 l\u1ef1a ch\u1ecdn b\u00e1c s\u0129. Ch\u00ednh v\u00ec v\u00e2y, c\u00e1c ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf nh\u1eefng t\u1ea5m thi\u1ec7p, voucher k\u00e8m m\u1ed9t l\u1eddi nh\u1eafn nh\u01b0 “Chia s\u1ebb m\u00f3n qu\u00e0 s\u1ee9c kho\u1ebb<\/strong>” v\u00e0 g\u1eedi l\u1ea1i cho b\u1ec7nh nh\u00e2n v\u1edbi m\u1ed7i m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c quy\u1ec1n n\u00e0o \u0111\u00f3. <\/p>\n\n\n\n

C\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 ph\u00f2ng kh\u00e1m t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf v\u1edbi quy m\u00f4 nh\u00e2n s\u1ef1 t\u1ed1i gi\u1ea3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00f2ng marketing. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n tr\u00ean, c\u00e1c ph\u00f2ng kh\u00e1m kh\u00f4ng th\u1ec3 thi\u1ebfu m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e0i h\u1ea1n h\u1ee3p l\u00fd. N\u1ebfu ngu\u1ed3n l\u1ef1c c\u00f3 h\u1ea1n, \u0111\u1eebng qu\u00ean Docosan<\/strong><\/a> \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ea7y ti\u1ec1m n\u0103ng gi\u00fap ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e2n s\u1ef1. Ch\u00fac c\u00e1c ph\u00f2ng kh\u00e1m th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f2ng kh\u00e1m c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a COVID \u0111ang khi\u1ebfn to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf suy tho\u00e1i, trong \u0111\u00f3 c\u00f3 m\u1ea3ng s\u1ee9c kho\u1ebb: gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, \u0111\u00f3ng c\u1eeda bi\u00ean gi\u1edbi, th\u1ea5t nghi\u1ec7p. C\u00f3 l\u1ebd ch\u01b0a bao gi\u1edd nh\u1eefng gi\u1ea3i ph\u00e1p marketing hi\u1ec7u qu\u1ea3 l\u1ea1i tr\u1edf n\u00ean c\u1ea7n thi\u1ebft v\u1edbi c\u00e1c ph\u00f2ng kh\u00e1m v\u00e0 c\u00e1c b\u00e1c s\u0129 nh\u01b0 […]<\/p>\n","protected":false},"author":7,"featured_media":83987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-102446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xu-huong"],"acf":[],"featured_image_src":"https:\/\/www.docosan.com\/blog\/wp-content\/uploads\/2020\/11\/marketing-cho-phong-kham-1-600x400.jpg","featured_image_src_square":"https:\/\/www.docosan.com\/blog\/wp-content\/uploads\/2020\/11\/marketing-cho-phong-kham-1-600x468.jpg","author_info":{"display_name":"D\u01b0\u1ee3c s\u0129, Th\u1ea1c s\u0129 Nguy\u1ec5n Th\u1ecb Thanh T\u00fa","author_link":"https:\/\/www.docosan.com\/blog\/author\/tunguyen\/"},"_links":{"self":[{"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/posts\/102446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/comments?post=102446"}],"version-history":[{"count":0,"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/posts\/102446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/media\/83987"}],"wp:attachment":[{"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/media?parent=102446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/categories?post=102446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.docosan.com\/blog\/wp-json\/wp\/v2\/tags?post=102446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}